Press Release

The new TENEO EasyMode: The simplest controls for an innovative technology 09/03/2012

Bensheim/Salzburg, September 03, 2012. Sirona, the technology leader in the dental industry, is presenting the new EasyMode for TENEO at the Fachdental Leipzig trade show. The latest version of the award-winning premium treatment center offers the same outstanding TENEO functionality, now with an additional operating mode. An important step forward in the practitioner’s customized control of the treatment center.

Today’s advanced treatment centers offer the latest technologies for the dental practice and with numerous benefits to the practitioner. But their operation needs to be as simple as possible. Sirona masters this balancing act effortlessly with innovative control concepts that have already received prestigious awards. In the TENEO EasyMode, the company now offers its treatment centers with even greater operating comfort and full functionality. For this purpose, an additional control option has been developed, which takes the user directly to the desired setting without going through multiple menu layers.

“We received the iF communication design award in 2010 for our proven control concept EasyTouch,” says Susanne Schmidinger, Head of Treatment Center Marketing at Sirona. “For us this was not only a confirmation but also an inducement to develop solutions for even greater operating comfort. With the TENEO EasyMode we give the practitioner the option to use a premium unit with the tactile comfort of a touchscreen so he can concentrate fully on the treatment. It is operated like speed-dial on a telephone. When you don’t want to have to remember a long number and know just where you want to go you use speed dial.”

The TENEO treatment center is one of the most innovative pieces of dental equipment on the global market. The concept was developed after a careful analysis of work processes during treatment and based on decades of experience at Sirona. Innovations like the selfexplanatory EasyTouch user interface make it easy for the practitioner to concentrate on his work. EasyMode is the new control option that makes it easy to operate TENEO with the press of a button and without the menus. Individual settings can be set in advance and then called up directly in EasyMode. This not only increases the practitioner’s comfort, it also raises the safety level during treatment.

With the new control concept, Sirona takes the classic control concept and makes it easier to use the new treatment center, especially for TENEO beginners. Not only current users of Sirona treatment centers will like the familiar controls in an advanced unit, but practitioners who are used to working with technology from other manufacturers will appreciate the new operating comfort of the TENEO EasyMode.

Sirona will be presenting the TENEO treatment center with EasyMode at dental trade shows in fall 2012. They will be available for delivery in Germany starting in October 2012. Existing TENEO users can upgrade their units through a software update.

Images:

The TENEO treatment center will soon be available with an additional operating mode.

Fig 1:The TENEO treatment center will soon be available with an additional operating mode.

For further information please contact:

Sirona Dental GmbH
Sirona Straße 1
A-5071 Wals bei Salzburg
Austria
P +43 (0) 662 / 2450-0
F +43 662 2450-109590
contact@sirona.com
www.sirona.com

About Sirona Dental Systems, Inc.

Sirona, the dental technology and innovation leader, has served dealers and dentists worldwide for more than 130 years. Sirona develops, manufactures, and markets a complete line of dental products, including CAD/CAM restoration systems (CEREC), digital intra-oral, panoramic and 3D imaging systems, dental treatment centers and handpieces. Visit www.sirona.com for more information about Sirona and its products.

This information and any attachment thereto contains forward-looking information about Sirona Dental Systems, Inc.'s financial results, guidance and estimates, business prospects, and products and services that involve substantial risks and uncertainties or other factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. You can identify these statements by the use of words such as "may," "could," "estimate," "will," "believe," "anticipate," "think," "intend," "expect," "project," "plan," "target," "forecast", and similar words and expressions which identify forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are not guarantees of future performance and involve known and unknown risks and uncertainties, and other factors. Readers are cautioned not to place undue reliance on such statements, which speak only as of the date hereof. For a discussion of such risks, uncertainties and other matters that could cause actual results to differ materially, including risks relating to, among other factors, the market for dental product and services, pricing, future sales volume of the Company's products, the possibility of changing economic, market and competitive conditions, dependence on products, dependence on key personnel, technological developments, intense competition, market uncertainties, dependence on distributors, ability to manage growth, dependence on key suppliers, dependence on key members of management, government regulation, acquisitions and affiliations, readers are urged to carefully review and consider various disclosures made by the Company in its Annual Report on Form 10-K and in its reports on Forms 10-Q and 8-K filed with the U.S. Securities and Exchange Commission. The Company assumes no obligation to update any forward-looking statements contained in this document or the attachments to reflect new information or future events or developments after the date any such statement is made.

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