Press Release

Sirona Introduces the New CEREC® Omnicam Powder-Free and Provides Unique Color Capture with Detail and Precision 08/16/2012

Salzburg, August 16, 2012 – Sirona Dental Systems, the company that pioneered digital dentistry more than 27 years ago and the global number one producer of dental CAD/CAM systems, is pleased to introduce the new CEREC Omnicam.

CEREC Omnicam’s revolutionary design features a completely new, ergonomic handpiece and special optics to guarantee un-surpassed intraoral access. New ColorStreaming allows continuous capture of the oral cavity as well as displaying the 3D data in full color – an industry first. Operator convenience has been greatly improved by making the system completely powder-free while retaining Sirona’s high standards for precision.

Designed for Access

Slim, rounded camera tube allows easy rotation of the camera in the intraoral space. The tiny camera tip guarantees the best lens positioning anywhere in the mouth.

Color Streaming for Confidence

As the camera moves over teeth, a photorealistic image is displayed in full-color with crisp clarity and impeccable detail delivering a new level of clinical confidence.

Powder-Free for Convenience

No need to apply reflective medium makes capturing images easier and faster than ever— and with Sirona’s industry-leading precision.
According to Dr. Joachim Pfeiffer, Vice President, CAD/CAM and Chief Technology Officer for Sirona Dental Systems, "The development of the CEREC Omnicam represents a technical revolution, optimally balancing the needs of perfect operator convenience in handling, with highly precise restorative outcomes. We have achieved an elusive goal by marrying the precision of the market-leading CEREC Bluecam with unsurpassed ease of use."

CEREC Omnicam perfectly balances all requirements for a chairside CAD/CAM camera with operator convenience while introducing another Sirona first – full color. Other new features and benefits:

  • Records 2D and 3D data, the first intraoral camera to do so
  • Captures half-arch and full-arch impressions with industry-leading speed
  • Anti-shake features automatically eliminate substandard images
  • Provides a uniform field of illumination for increased precision

For more information about CEREC Omnicam or to schedule a free demonstration please visit www.sirona.com/omnicam or call your local sales representative.

Due to the ongoing marketing authorization procedures, the CEREC Omnicam is not yet available in China, Japan, South Korea, individual countries in the CIS and South America.

Images:

Fig. 1: The new camera CEREC® Omnicam

Fig. 1: The new camera CEREC® Omnicam

Fig. 2: CEREC AC with the new camera CEREC® Omnicam

Fig. 2: CEREC AC with the new camera CEREC® Omnicam

For further information please contact:

Sirona Dental GmbH
Sirona Straße 1
A-5071 Wals bei Salzburg
Austria
P +43 (0) 662 / 2450-0
F +43 662 2450-109590
contact@sirona.com
www.sirona.com

About Sirona Dental Systems, Inc.

Sirona, the dental technology and innovation leader, has served dealers and dentists worldwide for more than 130 years. Sirona develops, manufactures, and markets a complete line of dental products, including CAD/CAM restoration systems (CEREC), digital intra-oral, panoramic and 3D imaging systems, dental treatment centers and handpieces. Visit www.sirona.com for more information about Sirona and its products.

This information and any attachment thereto contains forward-looking information about Sirona Dental Systems, Inc.'s financial results, guidance and estimates, business prospects, and products and services that involve substantial risks and uncertainties or other factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. You can identify these statements by the use of words such as "may," "could," "estimate," "will," "believe," "anticipate," "think," "intend," "expect," "project," "plan," "target," "forecast", and similar words and expressions which identify forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are not guarantees of future performance and involve known and unknown risks and uncertainties, and other factors. Readers are cautioned not to place undue reliance on such statements, which speak only as of the date hereof. For a discussion of such risks, uncertainties and other matters that could cause actual results to differ materially, including risks relating to, among other factors, the market for dental product and services, pricing, future sales volume of the Company's products, the possibility of changing economic, market and competitive conditions, dependence on products, dependence on key personnel, technological developments, intense competition, market uncertainties, dependence on distributors, ability to manage growth, dependence on key suppliers, dependence on key members of management, government regulation, acquisitions and affiliations, readers are urged to carefully review and consider various disclosures made by the Company in its Annual Report on Form 10-K and in its reports on Forms 10-Q and 8-K filed with the U.S. Securities and Exchange Commission. The Company assumes no obligation to update any forward-looking statements contained in this document or the attachments to reflect new information or future events or developments after the date any such statement is made.