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Sirona to Reveal New Camera for CEREC® on Day One of its CEREC 27 and a half Anniversary Celebration 08/13/2012

Charlotte, NC (August 13, 2012) – Sirona Dental Systems, the company that pioneered digital dentistry more than 27 years ago and the global number one producer of dental CAD/CAM systems, will celebrate the 27 and a half year anniversary of its industry-changing CEREC CAD/CAM system at the Venetian Resort Hotel Casino August 16-18, 2012. 

During the opening session on Thursday, August 16th, Sirona will introduce a totally new camera with a revolutionary design for the CEREC system. “Our new camera makes practicing dentistry easier, more precise and true-to-life than ever,” remarked Roddy MacLeod, Vice President, CAD/CAM for Sirona Dental Systems, LLC. “We encourage all dental professionals to join us on Thursday morning to witness the launch that will not only benefit the dental professional, but ultimately, raise the level of patient care.”

The CEREC 27 and a half year anniversary celebration will also commemorate the 20th anniversary of Schick Digital Radiography, the 10th anniversary of Sirona’s inLab® Dental Lab CAD/CAM System, and the 5th anniversary of the GALILEOS® Digital Imaging System. The entire event will follow Sirona’s traditional and successful CE event formula, consisting of education, A-list entertainment, networking and fun.

Dental lab professionals are encouraged to visit www.CEREC27andahalf.com, or call toll free 855-237-3248 to register.

For Investor information:
Joshua Zable
Vice President, Investor Relations
Joshua.Zable@Sirona.com
718-482-2184
For further information please contact:

Sirona Dental GmbH
Sirona Straße 1
A-5071 Wals bei Salzburg
Austria
P +43 (0) 662 / 2450-0
F +43 662 2450-109590
contact@sirona.com
www.sirona.com

About Sirona Dental Systems, Inc.

Sirona, the dental technology and innovation leader, has served dealers and dentists worldwide for more than 130 years. Sirona develops, manufactures, and markets a complete line of dental products, including CAD/CAM restoration systems (CEREC), digital intra-oral, panoramic and 3D imaging systems, dental treatment centers and handpieces. Visit www.sirona.com for more information about Sirona and its products.

This information and any attachment thereto contains forward-looking information about Sirona Dental Systems, Inc.'s financial results, guidance and estimates, business prospects, and products and services that involve substantial risks and uncertainties or other factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. You can identify these statements by the use of words such as "may," "could," "estimate," "will," "believe," "anticipate," "think," "intend," "expect," "project," "plan," "target," "forecast", and similar words and expressions which identify forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are not guarantees of future performance and involve known and unknown risks and uncertainties, and other factors. Readers are cautioned not to place undue reliance on such statements, which speak only as of the date hereof. For a discussion of such risks, uncertainties and other matters that could cause actual results to differ materially, including risks relating to, among other factors, the market for dental product and services, pricing, future sales volume of the Company's products, the possibility of changing economic, market and competitive conditions, dependence on products, dependence on key personnel, technological developments, intense competition, market uncertainties, dependence on distributors, ability to manage growth, dependence on key suppliers, dependence on key members of management, government regulation, acquisitions and affiliations, readers are urged to carefully review and consider various disclosures made by the Company in its Annual Report on Form 10-K and in its reports on Forms 10-Q and 8-K filed with the U.S. Securities and Exchange Commission. The Company assumes no obligation to update any forward-looking statements contained in this document or the attachments to reflect new information or future events or developments after the date any such statement is made.

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