Press Release

Sirona occupies a top position in the innovation rankings 06/27/2012

Sirona asserts itself in the "Top 100" competition for the most innovative SMEs and achieves an excellent third place. This award coincides with the 50th anniversary of the company’s production plant in Bensheim/Germany.

Bensheim/Salzburg, 27 June 2012. Sirona, the dental industry’s technology leader, is ranked third in the league table of Germany’s 100 most innovative companies. At a ceremony in Friedrichshafen on 22 June the "Top 100" award was presented to Sirona by the well-known journalist and TV presenter Ranga Yogeshwar, the project mentor.

Dr. Joachim Pfeiffer, Chief Technology Officer at Sirona, sees the award as a clear recognition of the contribution made by the company’s committed and highly motivated co-workers. "We support the positive innovation climate at Sirona with sophisticated processes and broad scope for creativity, as well as intellectual and technical development. Innovations arise primarily on the basis of the excellent interplay between numerous exceptional talents in our excellent R&D team."

Michael Geil, Managing Director of Sirona in Germany, is extremely pleased that the company has won this award: "The bronze medal is a genuine achievement in a field of 281 entrants. We are delighted to receive the Top 100 award. It testifies to our outstanding innovative abilities and underlines our leading position in the dental industry. In addition, it is a wonderful confirmation of our work and coincides perfectly with the 50th anniversary of our Bensheim production plant."

For 135 years Sirona has been spearheading innovations in dental technology and has consistently set the standards for dental treatment. The company has a strong R&D team and, in 2011, opened a new Center of Innovation for 280 engineers and scientists. On a total floor space of 8,000 square meters the Center houses all the development departments of the company’s product divisions. The Center of Innovation is equipped with high-tech work stations and boasts an exhibition foyer, where visitors and Sirona customers can gain an insight into the development of high-tech dental equipment.

"Top 100" is not the first award which Sirona has won. In 2009 the company was selected as a "Top Employer" and, in 2003, as a "Top Job Employer of the Year". In addition, numerous Sirona products have received innovation and design prizes. At the end of March 2012, for example, the SINIUS treatment center won the prestigious "red dot" design prize.

 

TOP 100 certificate

Working in cooperation with the Vienna University of Economics and Business, Compamedia singled out a total of 116 enterprises. Professor Nikolaus Franke and his team of university researchers evaluated the innovation management of 281 SMEs. Only the best receive the "Top 100" award.

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Sirona occupies a top position in the innovation rankings

Fig. 1: Sirona receives the award for "Top Innovator 2012". Project mentor Ranga Yogeshwar (center) presents the trophy to Dr. Joachim Pfeiffer, Chief Technology Officer (left) and Michael Geil, Managing Director of Sirona in Germany (right).

For further information please contact:

Sirona Dental GmbH
Sirona Straße 1
A-5071 Wals bei Salzburg
Austria
P +43 (0) 662 / 2450-0
F +43 662 2450-109590
contact@sirona.com
www.sirona.com

About Sirona Dental Systems, Inc.

Sirona, the dental technology and innovation leader, has served dealers and dentists worldwide for more than 130 years. Sirona develops, manufactures, and markets a complete line of dental products, including CAD/CAM restoration systems (CEREC), digital intra-oral, panoramic and 3D imaging systems, dental treatment centers and handpieces. Visit www.sirona.com for more information about Sirona and its products.

This information and any attachment thereto contains forward-looking information about Sirona Dental Systems, Inc.'s financial results, guidance and estimates, business prospects, and products and services that involve substantial risks and uncertainties or other factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. You can identify these statements by the use of words such as "may," "could," "estimate," "will," "believe," "anticipate," "think," "intend," "expect," "project," "plan," "target," "forecast", and similar words and expressions which identify forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are not guarantees of future performance and involve known and unknown risks and uncertainties, and other factors. Readers are cautioned not to place undue reliance on such statements, which speak only as of the date hereof. For a discussion of such risks, uncertainties and other matters that could cause actual results to differ materially, including risks relating to, among other factors, the market for dental product and services, pricing, future sales volume of the Company's products, the possibility of changing economic, market and competitive conditions, dependence on products, dependence on key personnel, technological developments, intense competition, market uncertainties, dependence on distributors, ability to manage growth, dependence on key suppliers, dependence on key members of management, government regulation, acquisitions and affiliations, readers are urged to carefully review and consider various disclosures made by the Company in its Annual Report on Form 10-K and in its reports on Forms 10-Q and 8-K filed with the U.S. Securities and Exchange Commission. The Company assumes no obligation to update any forward-looking statements contained in this document or the attachments to reflect new information or future events or developments after the date any such statement is made.

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