Around 1,200 Sirona employees take the Weststadthalle sports arena by storm 06/21/2012

Bensheim, June 19, 2012. On 15 June the complete Sirona workforce in Bensheim, plus the management and numerous guests of honor, gathered in the Weststadthalle to celebrate the 50th anniversary of the Bensheim production plant under the motto “50 years of Bensheim. From Bensheim to the entire world.”

Those who are familiar with the Weststadthalle from the games of the Flames handball team could hardly believe their eyes. A luxurious black carpet, white ceiling hangings and a fantastic light installation had transformed this sports venue into a ballroom. The festive white table settings for the 1,200 guests were bathed in Sirona’s corporate colors. The gala dinner and the program of entertainment offered numerous highlights. Artistic waiters juggled with plates and walked on their hands through the aisles. The local comedy star Bodo Bach evoked waves of laughter and the Freddy Wonder Combo provided the perfect musical accompaniment for each item on the program. After the official proceedings had been completed, the guests took to the dance floor and the atmosphere reached fever pitch. Later in the evening the guests either enjoyed the warm summer weather in the open-air bars or congregated in the Sirona Disco, where the party continued until the early hours of the morning.

Sirona, the world’s leading dental equipment producer, can trace its roots back 135 years to 1877. The company has been located in Bensheim for exactly 50 years. In 1962, with the aim of increasing its capacity, Siemens Reiniger built a new production plant on the south-western fringes of Bensheim. In the following years the plant was systematically expanded. Today Sirona is the dental industry’s acknowledged technology pioneer and market leader, with business operations at 24 locations worldwide, plus a global sales and service network


Jubilee gala: On 15 June around 1,200 Sirona employees celebrated the 50th anniversary of the Bensheim production plant

Fig. 1: Jubilee gala: On 15 June around 1,200 Sirona employees celebrated the 50th anniversary of the Bensheim production plant.

Sirona’s CEO Jost C. Fischer looked back with great pride – and forward with great motivation

Fig. 2: Sirona’s CEO Jost C. Fischer looked back with great pride – and forward with great motivation.

Sirona honors the former managers

Fig. 3: Sirona honors the former managers Burger, Haar, Scherer and Behne. From left to right: Harald Burger, President Jeffrey T. Slovin, CEO Jost C. Fischer, Theo Haar, Franz Scherer, Ernst-August Behne, Vice President Michael Geil.

Sirona-Party with the Freddy Wonder Combo

Fig. 4: The Sirona party with the Freddy Wonder Combo. The Sirona employees celebrated until the early hours of the morning.


For further information please contact:

Sirona Dental GmbH
Sirona Straße 1
A-5071 Wals bei Salzburg
P +43 (0) 662 / 2450-0
F +43 662 2450-109590

About Sirona Dental Systems, Inc.

Sirona, the dental technology and innovation leader, has served dealers and dentists worldwide for more than 130 years. Sirona develops, manufactures, and markets a complete line of dental products, including CAD/CAM restoration systems (CEREC), digital intra-oral, panoramic and 3D imaging systems, dental treatment centers and handpieces. Visit for more information about Sirona and its products.

This information and any attachment thereto contains forward-looking information about Sirona Dental Systems, Inc.'s financial results, guidance and estimates, business prospects, and products and services that involve substantial risks and uncertainties or other factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. You can identify these statements by the use of words such as "may," "could," "estimate," "will," "believe," "anticipate," "think," "intend," "expect," "project," "plan," "target," "forecast", and similar words and expressions which identify forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are not guarantees of future performance and involve known and unknown risks and uncertainties, and other factors. Readers are cautioned not to place undue reliance on such statements, which speak only as of the date hereof. For a discussion of such risks, uncertainties and other matters that could cause actual results to differ materially, including risks relating to, among other factors, the market for dental product and services, pricing, future sales volume of the Company's products, the possibility of changing economic, market and competitive conditions, dependence on products, dependence on key personnel, technological developments, intense competition, market uncertainties, dependence on distributors, ability to manage growth, dependence on key suppliers, dependence on key members of management, government regulation, acquisitions and affiliations, readers are urged to carefully review and consider various disclosures made by the Company in its Annual Report on Form 10-K and in its reports on Forms 10-Q and 8-K filed with the U.S. Securities and Exchange Commission. The Company assumes no obligation to update any forward-looking statements contained in this document or the attachments to reflect new information or future events or developments after the date any such statement is made.