Press Release

CEREC Club Select: additional benefits for users 05/10/2012

Club membership offers CEREC users attractive service and maintenance advantages. CEREC Club Select ensures that CEREC systems and their users remain fully up to date.

Bensheim/Salzburg, May 10, 2012. In the interests of longevity and reliability dentists should regularly maintain and update their dental capital equipment. For some years now CEREC Club has offered users the latest CEREC software upgrades and updates free of charge. As Sirona continues to develop its portfolio of dental CAD/CAM systems, the company has now decided to relaunch its Club membership package. The new CEREC Club Select comprises an extensive range of services that have been precisely tailored to the requirements of CEREC AC users. Firstly, users receive regular software upgrades and updates ensuring that their equipment remains fully up to date. Secondly, special maintenance kits and an extended spare parts warranty protect the dentist's investment long-term. Additionally, CEREC Club Select members are entitled to take part in online tutorials on www.dentalusers.com free of charge over a six month period.

CEREC Club Select membership commences on installation of the CEREC AC (contracts can be signed within a period of 30 days thereafter) and runs for 36 months. The contract covers one CEREC AC and up to two milling units installed either at the same time or subsequently. After the initial membership contract has expired, the user can opt for CEREC Club Select Plus membership for a further 36 months. CEREC Club Select Plus comprises services that are geared to this specific stage in the product lifecycle – i.e. software upgrades and updates as well as new hardware components, in particular a free of charge update PC for the CEREC AC. This ensures that the dentist can exploit the full potential of the software.

CEREC Club Select has been available in numerous countries since 1 April 2012. Authorized dealers can order membership packages via the Sirona webshop.

The benefits of CEREC Club Select membership at a glance:

  • CEREC and/or inLab software upgrades and updates depending Press Release on milling unit type
  • In addition to the manufacturer’s warranty, free spare parts for one CEREC AC and up to two Sirona milling units for a period of two years
  • Three maintenance kits
  • Online tutorials for a period of six months

The benefits of CEREC Club Select Plus membership at a glance:

  • Free of charge upgrade PC for the CEREC AC acquisition unit
  • CEREC and/or inLab software upgrades and updates depending on milling unit type

CEREC Club Select is not available in the USA and in Canada.

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CEREC Club Select

CEREC Club Select ensures that CEREC systems and their users remain fully up to date.

For further information please contact:

Sirona Dental GmbH
Sirona Straße 1
A-5071 Wals bei Salzburg
Austria
P +43 (0) 662 / 2450-0
F +43 662 2450-109590
contact@sirona.com
www.sirona.com

About Sirona Dental Systems, Inc.

Sirona, the dental technology and innovation leader, has served dealers and dentists worldwide for more than 130 years. Sirona develops, manufactures, and markets a complete line of dental products, including CAD/CAM restoration systems (CEREC), digital intra-oral, panoramic and 3D imaging systems, dental treatment centers and handpieces. Visit www.sirona.com for more information about Sirona and its products.

This information and any attachment thereto contains forward-looking information about Sirona Dental Systems, Inc.'s financial results, guidance and estimates, business prospects, and products and services that involve substantial risks and uncertainties or other factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. You can identify these statements by the use of words such as "may," "could," "estimate," "will," "believe," "anticipate," "think," "intend," "expect," "project," "plan," "target," "forecast", and similar words and expressions which identify forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are not guarantees of future performance and involve known and unknown risks and uncertainties, and other factors. Readers are cautioned not to place undue reliance on such statements, which speak only as of the date hereof. For a discussion of such risks, uncertainties and other matters that could cause actual results to differ materially, including risks relating to, among other factors, the market for dental product and services, pricing, future sales volume of the Company's products, the possibility of changing economic, market and competitive conditions, dependence on products, dependence on key personnel, technological developments, intense competition, market uncertainties, dependence on distributors, ability to manage growth, dependence on key suppliers, dependence on key members of management, government regulation, acquisitions and affiliations, readers are urged to carefully review and consider various disclosures made by the Company in its Annual Report on Form 10-K and in its reports on Forms 10-Q and 8-K filed with the U.S. Securities and Exchange Commission. The Company assumes no obligation to update any forward-looking statements contained in this document or the attachments to reflect new information or future events or developments after the date any such statement is made.

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