Press Release

Upgrade your instruments with the three for two: it’s easy to convert to LEDs with Sirona pack 05/08/2012

Anyone taking advantage of the “Buy 2, get 3” offer available now from Sirona will receive a pack of three new Sirona LEDs for the price of two. In no time at all dentists can replace the halogen bulbs in their instruments with the technically superior and more economical LED lights.

Bensheim/Salzburg, May 8, 2012. Sirona LEDs for instruments offer many advantages over halogen lamps: the light is far brighter, but designed not to put a strain on the user’s eyes. The true-to-life colour reproduction and uniform illumination of the oral cavity allow excellent recognition of tooth structure, filling material and soft tissue during treatment. Sirona LEDs also rate highly by comparison with other LED lights available on the market. For instance, their natural light does not distort the colour of the gingiva, as can happen with other LEDs.

Dentists who now decide to purchase Sirona LEDs will additionally benefit from an offer that saves them cash. Every user ordering the pack will receive a third LED free of charge. “With the ‘Buy 2, get 3’ offer we are enabling our customers to make the change to LED technology”, says Hans-Jürgen Klose, product manager at Sirona. “Given their comparatively long service life, buying LEDs proves economical as well.” The reason: LEDs have a very long lifespan which exceeds that of halogen lamps many times over.

Incorporating the LED lights into Sirona instruments is quick and straightforward. There is hence no need to buy new instruments because the LEDs are totally compatible with the connections for halogen lights. What this means to users: easy to integrate them and instantly benefit from all the advantages of modern LED technology. Incidentally, sterilization of Sirona LEDs is also problem-free.

The LED special offer pack can be purchased from dental suppliers using Order Code 63 88 586.

Sirona LED-Paket  „Buy 2, get 3“: Das Vorteilspaket ermöglicht Kunden jetzt den vorteilhaften Umstieg auf die LED-Technologie.

Fig. 1: Sirona LED pack “Buy 2, get 3”: The special offer pack now enables
customers to make the advantageous switch to LED technology.

For further information please contact:

Sirona Dental GmbH
Sirona Straße 1
A-5071 Wals bei Salzburg
Austria
P +43 (0) 662 / 2450-0
F +43 662 2450-109590
contact@sirona.com
www.sirona.com

About Sirona Dental Systems, Inc.

Sirona, the dental technology and innovation leader, has served dealers and dentists worldwide for more than 130 years. Sirona develops, manufactures, and markets a complete line of dental products, including CAD/CAM restoration systems (CEREC), digital intra-oral, panoramic and 3D imaging systems, dental treatment centers and handpieces. Visit www.sirona.com for more information about Sirona and its products.

This information and any attachment thereto contains forward-looking information about Sirona Dental Systems, Inc.'s financial results, guidance and estimates, business prospects, and products and services that involve substantial risks and uncertainties or other factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. You can identify these statements by the use of words such as "may," "could," "estimate," "will," "believe," "anticipate," "think," "intend," "expect," "project," "plan," "target," "forecast", and similar words and expressions which identify forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are not guarantees of future performance and involve known and unknown risks and uncertainties, and other factors. Readers are cautioned not to place undue reliance on such statements, which speak only as of the date hereof. For a discussion of such risks, uncertainties and other matters that could cause actual results to differ materially, including risks relating to, among other factors, the market for dental product and services, pricing, future sales volume of the Company's products, the possibility of changing economic, market and competitive conditions, dependence on products, dependence on key personnel, technological developments, intense competition, market uncertainties, dependence on distributors, ability to manage growth, dependence on key suppliers, dependence on key members of management, government regulation, acquisitions and affiliations, readers are urged to carefully review and consider various disclosures made by the Company in its Annual Report on Form 10-K and in its reports on Forms 10-Q and 8-K filed with the U.S. Securities and Exchange Commission. The Company assumes no obligation to update any forward-looking statements contained in this document or the attachments to reflect new information or future events or developments after the date any such statement is made.

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