16.01.2017 4

Dentsply Sirona 2017/2018 design trends: Make a statement with stylish furnishings

Seeing the dental practice as a living environment and designing it to match is something many practices have already embraced. Now, Dentsply Sirona Treatment Centers presents the 2017/2018 design trends with four new lines. Furthermore, visitors won't just observe these trends in the treatment center design at the IDS 2017, but they will also experience them.

Example of “Honest Materials” at Dr. Marcus Riedl's practice in Stein.

Bensheim/Salzburg. At the IDS 2017 in Cologne from March 21 to 25, Dentsply Sirona Treatment Centers will present the latest trends in treatment center design, which will change the way we see dental practices and take the impression they leave one step further. The latest design lines, Embellished Elegance, Cheerful Patterns, Honest Materials and Pure Shapes create four different worlds of emotion. “Every one of the four lines leaves a different impression, triggers different emotions and brings esthetics to life in a different way,” explained Susanne Schmidinger, head of product management at Dentsply Sirona Treatment Centers. “Of course, dental practices are defined based on their high-quality medical treatments, but high-quality furnishings to match, underlining the practitioner's individual style, help position the practice and leave patients with a lasting positive impression.”

Whether classic, minimalist or out of the ordinary: At IDS 2015, the company disclosed that new design trends have long made their way into treatment rooms. After all, treatment rooms offer an opportunity to radiate character, present your taste and preferences as a practitioner and make a statement. A well thought out design combining color, light and materials with functional processes and innovative medical products not only creates a smarter workflow but also a positive ambiance for the team and patients. “When the team and patient both feel at ease and all steps merge together seamlessly, we come very close to an ideal workflow,” said Susanne Schmidinger.

The Embellished Elegance line is simultaneously calm and full of elegance in its combination of innovative technology and materials, accentuated with extravagant, glamorous details. Users with a penchant for the tasteful, stylish and exclusive design will feel at home here.

The Honest Materials line offers a timeless design that blends modern technology with authentic materials. The atmosphere feels familiar, authentic and closely attached to traditional values. Patients instantly feel at ease here.

The Cheerful Patterns line is characterized by adventurous, fun and relaxed details. Fresh, bold, cheery colors combined with unconventional shapes leave an unmistakable impression, all thanks to the color scheme of red, ocher and sapphire. Combined with carbon, Carrara marble and neutral white, these colors liven up the room, winning over visitors with their youthful design alongside modern technology.

Pure Shapes, the design aimed at stylish, clean lines and minimalist fittings, leaves a mark with its translucent, calming colors. The ambiance has a hygienic, purist effect without exuding a sense of “cold” or “clinical.” Trendy, individual splashes of color add special highlights to make people feel good.

At the Dentsply Sirona booth during the upcoming IDS in Cologne, visitors can find inspiration and choose their preferred line after experiencing the different options available. “We look forward to demonstrating that the design of the treatment centers and common areas has a strong effect on the practitioner's work and well-being of the patients,” said Susanne Schmidinger. “At the IDS, we want to take the new trends we have researched all over the world for our Dentsply Sirona customers and once again reveal new opportunities for in-practice workflows and design. At the Dentsply Sirona booth, interested visitors will also receive the IDS edition of the Design Magazine of Dentsply Sirona Treatment Centers.

Dentsply Sirona Treatment Centers at the IDS 2017
Halle 10.2

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This information and any attachment thereto contains forward-looking information about Sirona Dental Systems, Inc.'s financial results, guidance and estimates, business prospects, and products and services that involve substantial risks and uncertainties or other factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. You can identify these statements by the use of words such as "may," "could," "estimate," "will," "believe," "anticipate," "think," "intend," "expect," "project," "plan," "target," "forecast", and similar words and expressions which identify forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are not guarantees of future performance and involve known and unknown risks and uncertainties, and other factors. Readers are cautioned not to place undue reliance on such statements, which speak only as of the date hereof. For a discussion of such risks, uncertainties and other matters that could cause actual results to differ materially, including risks relating to, among other factors, the market for dental product and services, pricing, future sales volume of the Company's products, the possibility of changing economic, market and competitive conditions, dependence on products, dependence on key personnel, technological developments, intense competition, market uncertainties, dependence on distributors, ability to manage growth, dependence on key suppliers, dependence on key members of management, government regulation, acquisitions and affiliations, readers are urged to carefully review and consider various disclosures made by the Company in its Annual Report on Form 10-K and in its reports on Forms 10-Q and 8-K filed with the U.S. Securities and Exchange Commission. The Company assumes no obligation to update any forward-looking statements contained in this document or the attachments to reflect new information or future events or developments after the date any such statement is made.
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Mag. Marion Par-Weixlberger


Mag. Marion Par-Weixlberger

Senior PR Manager

Phone: +43 (0)662 2450-588



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  • Fig. 1:

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    Example of “Pure Shapes” at Dr. Michael Langhammer's practice in Ulm.

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    Example of “Honest Materials” at Dr. Marcus Riedl's practice in Stein.

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    Example of “Embellished Elegance” at Shahin Rostami's practice in Fürstenfeldbruck.

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    Example of “Cheerful Patterns” at Dr. Johannes Schinz's practice in Bad Nenndorf.

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