03.06.2013 1

CEREC Omnicam – most innovative product in dentistry

The CEREC Omnicam was bestowed with the Award for the most innovative product at the recent Clinical Innovations Conference, presented by Mash Seriki CEO of Healthcare Learning; Smile-on.


The Clinical Innovations Conference is now in its 10th year and in keeping with the ethos of the event the awards allow the profession to celebrate the latest innovative products in aesthetic and restorative dentistry. Healthcare Learning: Smile-on invited the dental industry to nominate their products to be judged by a panel of experts.

CEREC Omnicam demonstrates Sirona’s Power of Innovation

CEREC Omnicam generates full colour scans of intraoral surfaces without the need for a powder coating. Operating the camera is simple and intuitive. The imaging functionality and camera dimensions have been ergonomically designed. The smooth operation of CEREC Omnicam is no more complicated than taking a video. Three features of the CEREC Omnicam stand out in particular: it supports video streaming; it digitizes the structures of the jaw in their natural colour; and it does not require a powder coating of the tooth surfaces.

CEREC improves efficiency and patient experience

CEREC is a great practice builder. With a busy lifestyle patients are impressed by the single appointment required for the fabrication of a permanent crown or bridge; the life-like appearance of their new restoration is fantastic with an incredible fit. There is no need to place temporary restorations in the majority of CEREC cases, allowing the restoration to be created and fitted in one appointment. CEREC has significantly improved the quality of treatment for patients, as well as enhancing the efficiency of the dental practice.


Clinical Innovations Award


Fig. 1: Terry Patuzzo, Sirona Area Sales Manager UK, received the Award for the most innovative product at the recent Clinical Innovations Conference.

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This information and any attachment thereto contains forward-looking information about Sirona Dental Systems, Inc.'s financial results, guidance and estimates, business prospects, and products and services that involve substantial risks and uncertainties or other factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. You can identify these statements by the use of words such as "may," "could," "estimate," "will," "believe," "anticipate," "think," "intend," "expect," "project," "plan," "target," "forecast", and similar words and expressions which identify forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are not guarantees of future performance and involve known and unknown risks and uncertainties, and other factors. Readers are cautioned not to place undue reliance on such statements, which speak only as of the date hereof. For a discussion of such risks, uncertainties and other matters that could cause actual results to differ materially, including risks relating to, among other factors, the market for dental product and services, pricing, future sales volume of the Company's products, the possibility of changing economic, market and competitive conditions, dependence on products, dependence on key personnel, technological developments, intense competition, market uncertainties, dependence on distributors, ability to manage growth, dependence on key suppliers, dependence on key members of management, government regulation, acquisitions and affiliations, readers are urged to carefully review and consider various disclosures made by the Company in its Annual Report on Form 10-K and in its reports on Forms 10-Q and 8-K filed with the U.S. Securities and Exchange Commission. The Company assumes no obligation to update any forward-looking statements contained in this document or the attachments to reflect new information or future events or developments after the date any such statement is made.
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Mag. Marion Par-Weixlberger


Mag. Marion Par-Weixlberger

Senior PR Manager

Phone: +43 (0)662 2450-588



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